Privacy Policy

1. Information We Collect

We collect and process the following categories of personal information:

• Account information: your name, email address, business name, business description, and role when you register an account.
• Usage data: information about how you interact with the platform, including the searches you run, leads you generate, and campaigns you create.
• Payment information: billing details processed through our payment provider (Yoco). We do not store full card numbers on our servers.
• Lead data: prospect contact details (names, emails, phone numbers, company information) that you scrape or upload through the platform.
• Communications: messages you send us through the contact form or via email.

2. How We Use Your Information

We process your personal information for the following purposes:

• To provide and maintain the Yotta platform and its features;
• To process payments and manage your subscription;
• To generate, validate, and store leads on your behalf;
• To send you service-related communications, billing notices, and important updates;
• To improve, secure, and troubleshoot the platform;
• To comply with our legal and regulatory obligations.

3. Lawful Basis for Processing

We process personal information on the lawful bases permitted by POPIA, including your consent, the performance of a contract with you, compliance with a legal obligation, and our legitimate interests in operating and securing the platform. Lead data scraped from publicly available sources is processed for your business purposes; you remain responsible for ensuring your outreach complies with POPIA and other applicable laws.

4. Sharing and Disclosure

We do not sell your personal information. We may share it with service providers who process data on our behalf (such as payment processing, email delivery, and hosting) under appropriate contractual safeguards, or where required by law. Lead data you generate belongs to your account and is not shared with other users.

5. Data Retention

We retain your personal information for as long as your account is active and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. Lead records you create are retained until you delete them or your account is closed.

6. Data Security

We implement reasonable technical and organisational measures to protect personal information against unauthorised access, loss, or misuse, including access controls, encryption in transit, and row-level security that limits each user to their own records.

7. Your Rights

Subject to POPIA, you have the right to access, correct, or request deletion of your personal information, to object to certain processing, and to withdraw consent where processing is based on consent. To exercise these rights, contact us using the details below.

8. Cookies

The platform uses essential cookies and similar technologies to operate correctly and to remember your session. We do not use advertising cookies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised "last updated" date. Continued use of the platform after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at hello@yotta.co.za or through our contact page.